for personalised computer and web support
I provide the following search engine optimisation (seo) services, either alongside web design and development or as a stand-alone service.
- Selection of words and phrases to be emphasised in the visible web design.
- Selection of words and phrases to be included in hidden meta tags.
- Creation of site map file for use by search engines.
- Submission of site to common search engines.
- Suggetion of suitable web sites for links back to your site.
- Changes to wording to include more effective keywords.
- Changes to the number and naming of pages.
- Changes to the distribution of content across pages.
The analysis can be performed alongside web site design and development in which case any resulting recommendations may, with your agreement, be incorporated into the design and development.
If performed on an existing web site, recommendations will be presented in a written report, and you can choose whether to implement the changes yourself, ignore them, or ask me to implement them.
What is search engine optimisation?
Good search engine optimisation maximises the amount of business coming from the results pages of search engines such as Google, Yahoo, Bing, Alta Vista, etc, to your site.
It attempts to do this by getting your website as near as possible to the top of page one in the (non paid for) results of searches relevant to your business.
The nearer you are to the top of the search results the more likely your site is to be seen by potential customers. Your actual position will of depend on the number and quality of other sites also attempting to get to the top of the same search results.
Search engine results pages usually contain a section of paid for 'sponsored' results above and sometimes to the side of the normal (or 'organic') results. SEO techniques mainly relate to 'organic' search results. Sponsored results are basically adverts which appear on results pages for given search terms. Google's AdWords is the largest such scheme. SEO companies (including Steve Spires Computing) can give advice and help with this.
The content of the snippet of information within your search result entry may also act as an advertisment. It can encourage or discourage a potential customer to click through to your site. Search engines assemble this snippet from various components of your web page. The likely content of this snippet also needs to be considered when optimising your pages.